Harrison French and Associates is a single-source studio for Architecture + Engineering solutions located in Bentonville, AR

‍THE PROBLEM
‍‍As the company has expanded post-pandemic, more and more of their employees started working remotely. Leadership wanted to bring the entire company together for their first every in person all hands retreat. Because this has never been done, an entire new identity needed to be created.

‍THE PITCH
‍I presented my vision to multiple stakeholders - leadership, heads of marketing, and Human Resources - explaining my thought process. To represent the vast network of employees, skill sets, and jobs within the company, each letter of the logo would be unique yet coming together to create something greater as whole. I was inspired by letterpress typography with varying weights from my time working at Hatch Show Print.

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RESULT
‍‍The conference was a rousing success, allowing employees to connect and grow together and showcase the care and gratitude HFA has for their team through the attention to detail in every touch point of design. From nameteags and  t-shirts to signage and way finding.